TonyA wrote:The major problem is getting people to not reject the concept BEFORE they visit the site. If I can get them onto the site I think our efforts will eventually bring results.
Hello Tony
These are just my thoughts on the advertising you have prepared i.e. your local publication ad, your small leaflet and your business card. Getting people to respond to a printed ad is not that easy, considering the visual nature of the product. I viewed all 3 of your ads and can think of a few things that might help improve their look/effectiveness. Firstly, all three approaches stress that your service is inexpensive and to be perfectly honest, the wording overall (IMHO) may well elicit a response of "I can already do that myself!" And not necessarily with Powerpoint - things have moved moved on much further than that - in this day and age it really is easier than ever to create decent slideshows for minimal or even zero outlay. I would place less emphasis on the 'inexpensive' angle and stress other aspects such as the custom design and service, and your ability to pack an emotional punch. With ProShow you are capable of producing shows for people to treasure and share with their loved ones worldwide!
Once you have hit the reader with a unique selling point, make it easier for them to view your sample. Seeing is believing! Entice the reader into getting online to view what you do. Print a link to a really good demo/commercial, rather than the page full of text you have at present. If people like what they have seen, they will stay and read on... but if they are not impressed by what they have read, they might well leave without viewing! So take them straight to the show. Like Barbara just said, your home page is the doorway to your site... if they like what they see they will step inside.
I did watch your demo show, Tony... and I do think there is some room for improvement. The photos are quite dramatic, yet the music sounds almost frivolous to me. It doesn't gel. There's also a noticeable difference in the soundtrack in places, especially after the first video clip where the music doesn't recover/resume its previous level. Pay a little more attention to sound - it can make a show stand out from the rest.
Regards
Iris